Billboard As a Tool in Marketing

   Hello everyone! How are you today? I hope you guys are still happy in your life. For today, I would like to write about another tool for businessmen to do marketing for their products. The new marketing strategy is billboard marketing. Feeling anxious to know about how billboard help businessmen market their product? Happy reading guys!

             It is said that you see over 1000 ads per day, and yet remember only 7. These days, with the advent of digital advertising, that first number is probably higher. But if you drive a car daily, a large portion of the ads you see will be billboard ads. Billboard ads come in many different shapes and sizes, and occupy those huge boards either side of the motorway. You will also see them in city centers, and to be honest, wherever a billboard manufacturer can place them to earn money. For those who are still can’t really understand what is billboard the following facts are for you.

         Billboard Facts

v  The largest size of billboard available in any campaign is known as the "bulletin," but billboard sizes can vary greatly depending on location. However, the typical size of an advertising billboard is 14 feet high by 48 feet wide.

v  In the past, billboards were created using sections of paper posted together to form one image. Nowadays, digital printing on vinyl material allows the entire image to be printed on one sheet, and can be erected very quickly and easily.

v  The typical length of time for a billboard buy is 12 weeks. For this reason, it's important that billboards have content that is somewhat evergreen. Billboards are the ideal place for long-term messaging, but anything more reactive should go somewhere else.

v  There are regular billboards, and there are 3D billboards that really go above and beyond to attract the attention of the viewer.

v  Billboards are part of the OOH marketing mix, which stands for Out Of Home.  

Nike's Billboard

   

View of a Billboard  at night

Now that you have get the idea of how a billboard look like, I would like to explain further on the usage of billboard as a marketing tool for businessmen. Actually, billboard advertising can be relatively inexpensive depending on the size and location. However, this expense must be weighed against the kind of message you want to get across. As a general rule of thumb, billboards are a very quick read, and therefore should not contain a lot of information. If your campaign is one of awareness and branding, billboard advertising is a great option. If you want to convey a lot of information about your product or service, billboards should be avoided. It is said that SIX WORDS is the ideal amount of copy on a billboard, and that can severely limit your ability to communicate with potential consumers.

            Next, you also need to consider the content and tone of the billboard creative, as this may have some negative side effects. In the past, sexually provocative billboards have caused accidents on roads and motorways and for sure you do not want the negative publicity of car accidents being directly linked to your ad campaign.

            As a conclusion, billboard is a very interesting and unique marketing strategy right? If I decided to open up a business in future, I will try my best to market my products using billboard. By using the eye-caching design and being place at the busy traffic light, for sure my billboard advertising will be successful in getting the attention of the new customers. Does anybody agree with me? Don’t hesitate to write your comments! Bye.