Hello! As promised,
today I would like to share with everyone one of the most successful online
store in Malaysia who are using websites to sell their product. The exclusive
online store that I mean is Fashion Valet. I’m sure most of you are familiar
with Fashion Valet right? Feeling curious on how technology help them success
in business world? Let’s check it out!
FashionValet was born in Nov 2010 by it co-founder Vivy Sofinas Yusof and her husband, Fadzar Anuar. They were the first multi-label online site in Malaysia at the time and they started their business with only 10 brands. Thanks to this technology era in which people love to shop online, their business has expand rapidly. Now they stock over 400 fashion designers and brands from South East Asia. They started their first flagship retail store in Bangsar Village, KL and are in the midst of setting up in Singapore and Brunei.
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| Co-founder of Fashion Valet |
The
idea of build Fashion Valet started when the founders of Fashion Valet studied
in western country. Both of them studied in the UK where online consumerism was
a part of daily life – you could even buy your groceries with the click of a
button! They enjoyed the convenience of shopping online and it soon took
over the way we conventionally shopped. After graduating university and
returning to Malaysia, they realised that e-commerce was nonexistent at home
back in 2010. After being frustrated at the lack of online shopping options
available in Malaysia, they decided to introduce the new way to shop to
Malaysian.
Vivy
Yusof stated that meeting local brands every day and convincing them of this
new idea was easy because they were excited about the new online shopping
phenomenon, and with my blog following, we connected the 2 parties (designers
and customers) together. This shows us that technology play a vital role to
make customers aware of the existence Fashion Valet. In building their
business, they do have some challenge as everything was outsourced in the
beginning from website design to payment gateway to managing bugs etc.
They also realize the importance of technology; after all, they’re a tech
company first. So they have hired a big engineering team in their company to
constantly improve shopping experience on the website, building their own
system linking warehouse and operations together, building apps, linking online
and online channels together.
After
all, they are now is one of the outstanding people in business world. This is
all thank to the existence of modern technology. Feel motivated join business
online after read about the Fashion Valet background? I will boost your
motivation in my next post by giving another successful online store in
Malaysia. Stay tuned guys!
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