How Businessmen Do Marketing for Their Product in Old Days

Assalamualaikum everyone! I’m so excited today to continue our journey to the old times. As I promised in my last post, this entry will bring you to discover how businessmen in old days did marketing for their business. Happy reading guys!

            The term “marketing” is officially born in 1904. At the time, the industry was focused on increasing production and marketing was little more than efficient product distribution. Next, in 1910, a famous quote from Henry Ford sums up the spirit of marketing in this decade perfectly: "They can have any colour they want as long as it's black."Marketing efforts at this time focused on pushing what you were producing, since products pretty much sell themselves at this point. Then, the birth of radio in the1920s increases the reach of advertisers, and marketing ideas start to look for the best way to use this new technology, although at this point it is mainly to make customers aware that a product exists.

With the advent of TV in 1941 and an increase in phone use in the 40s, the 50s era are a hotbed for marketing ideas. As marketing professionals look for ways to capitalize on new communication technologies and to deal with savvier customers, the marketing concept is born. Marketing concept is the search for the balance between Product, Price, Promotion, and Place. Furthermore, the 70s were a great time for new marketing ideas, and they mark the birth of synergy marketing. Synergy is defined as “the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements.”Synergy marketing is what happens for example when a new animated movie comes out, McDonald’s offers the toys for the film with the Happy Meal, Disney parks create an attraction related to the film, and the film manages to name drop McDonald’s.

MCDonalds Happy Meal Angry Bird Movie

Marketing gets personal in the 80s, when experts in the field start seeing sales as building a relationship instead of a one-time transaction. CRM (customer relationship management) becomes a powerful tool for marketing, as interactions with potential customers are now tracked to follow up on what is now called “the customer lifecycle” from cold prospect to buyer. Another interesting marketing idea from the 80s is “guerrilla marketing”, which relies on shock and originality to advertise and promote a product or service with very little budget.

Wow! I am quite impressed with some of the marketing strategies in past. Don’t you all think so? Well, never hesitate to share your thought and comments regarding this topic. See you next time! Be safe till we meet again. Bye!