Assalamualaikum
everyone! May Allah blessed us in this beautiful day. Today, I would like to
share with you one of the unique technology used by Aidijuma Brand. All of you
are aware that Aidijuma is a Malaysian brand for Muslimah attire includes
scarf, blouse and long skirts right? In my latest post now, I will introduce to
you Aidijuma Scarf Machine. Excited to explore the machine? Let’ go!
The
Aidijuma Scarf Machine was launched during an open house event held at The
Rizqun International Hotel in Gadong with the theme ‘#AidijumaSweetRaya’. The
founder, Datin Norjuma binti Habib Mohamed in a press explained that the
Aidijuma Scarf Machine is a travelling truck that sells the Aidijuma scarf
collections. The fashion truck can be seen in a number of selected locations in
the country offering more than 5,000 pieces of various collections of
BawalScarfs by Aidijuma ranging from square scarves, satins, cottons and shawls.
In
future, the Scarf Machine will start travelling to several allocated locations
in the country as part of promoting their collection and offering their best
prices to their customers.The founder believe that by promoting their
collections via the Scarf Machine it will enable them to meet their fans
directly in certain villages and rural areas who have no or limited access to
their physical concept store. So, with the help of technology, their team
decided to bring the scarf to them in a very unique way so that it would be
easier for them to purchase the collections directly from them.
The
first Scarf Machine was launched in Malaysia last March, where the truck
travels around Malaysia three times in a week. It has been gaining huge success
in terms of selling and recently they just launched the #AidijumaTourFelda
campaign. Furthermore, with the success of the first scarf machine, Aidijuma
wanted to bring the same idea and concept in Brunei to reach more women out
there and not just the fans of BawalScarfs by Aidijuma by providing them
opportunity to have access to their collections. According to the founder, the
Scarf Machine will travel 12 times a month around the country in future. Not
only that, the truck will also travel to neighbouring Sabah and Sarawak in
order to increase the buzz around Aidijuma scarves.
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| Aidijuma Scarf Machine Launch |
To all Aidijuma scarf lovers I believe that this is a
good news that will make you day. As for me, I think Aidijuma has come out with
a very unique and creative way on how to market their collections. I am looking
forward for another effective uses of technology by the other brand or Aidijuma
it self to expand their business in future. Good job Aidijuma!
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| Aidijuma Scarf Machine |
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