Mobile Messenger as a Future Marketing Channel

Welcome back everyone! Today I would like to share with you about the prediction of how is the future of marketing. I’m sure everyone is very curious to know right? Let’s explore it together.

There’s no question that there will be a lot more technology involved in marketing in the next 10 to 20 years. The fundamentals of marketing itself won’t change, but today’s technology lets us do a lot more in terms of figuring out what individual customers really want, and what makes them happy. The increasing prevalence of analytics means we no longer have to rely on attitude surveys. Now, we can simply ask: What is the customer doing? What is he or she buying today? And on that basis, we can make some pretty good predictions of what they’re going to buy tomorrow, and what was driving them to make that purchase.

            The data in the ongoing series of Digital reports that for We Are Social show that mobile messengers are growing much faster than more 'conventional' social networks like Facebook and Twitter. Current growth trends suggest that these 'chat apps' will become the dominant social systems by the end of 2017.

            This changes actually may brought some threats to the marketers as mobile messenger is more private compared to other social medias such as twitter and instagram. The only way for brands to succeed in this new environment is to rethink what 'engagement' means; far too many marketers still think of engagement in terms of likes, views, or clicks, instead of seeing engagement in terms of emotions. Marketers need to treat engagement as the outcome of great marketing, and not as just another vanity metric that they can buy from media owners.

The good news is that we no longer need to rely content that has been specifically designed for, and posted on, social media to drive engagement. Instead, we can use every element of the marketing mix to inspire valuable organic conversation, whether that's through our brand communications, our products, our packaging, our customer service activities, or even our recruitment ads.

            In my opinion, if these changes really happen in future, marketers need to be well prepared. They have to find ways on how to make use of this situation just like everyone make use of social medias as a marketing platform. In all say, I do think that there are a huge possible that this future trend also may be a big help for businessmen to market their products. What about you? How do you view the mobile messenger as a future marketing tool? Don’t forget to share your valuable thoughts with me. See you!

Messenger apps as future marketing channel