Naelofar Hijab

Assalamualaikum guys! Please have a beautiful day ahead. This time I will share with you one of the brand who make use of technology in their business and incredibly become very successful. The brand which is also the top scarf brand in Malaysia is Naelofar. I’m sure many of you also are one of the brand’s fan and user.  Feeling curious to know the background of Naelofar Hijab? Let’s me tell you their story. Enjoy the journey.

 Noor Neelofa Mohd. Noor, popularly known as Neelofa, is a stunning actress and television presenter with 1.4 million followers on Twitter and 2.2 million on Facebook. She’s also a savvy entrepreneur and the face of fashion firm Naelofar Hijab, her family owned company. In just over a year the company has become one of Malaysia’s biggest headscarf brands and is looking at export markets. Sales at Naelofar, where no scarf costs more than 100 ringgit, reached 50 million ringgit this year, more than twice the family’s target. This is all thanks to the Neelofa’s popularity and the existence of technology. 

NEELOFA- The Face of Naelofar Hijab

To be specifically, Neelofa as the face of Naelofar Hijab is using undirected TV advertising and social media to market their product. She’s a Malaysian celebrity with millions of fans. Every time she appears on screen, her adoring fans immediately rush to buy whatever she might have chosen to wear that day — including her headscarves. Then, Nabila who is Neelofa’s sister also mentioned about how social media play a vital role to put Naelofar Hijab at their place now. “When people say it’s an untapped market, it’s really an untapped market,” she said. “Social media really changed it altogether.

The company sells its products at its flagship store in Kuala Lumpur. In Naelofar Hijab’s flagship store it is always full house. We can see older women with partners and children in tow, younger women in skinny jeans and tunics are browsing though the rails to get Naelofar Hijab. That is how successful Naelofar Hiajb is.

Meanwhile, Naelofar Hijab also sell their scarfs online. They sell it through a network of 700 distributors nationwide. They sell online and ship to anywhere in the world. With distributors in Singapore, Brunei, London, Australia, Netherlands and US, the goal is for Naeolfar to be a global brand. Everyday, their staff will updates their new collection, available stocks and upcoming products on their official website which is naelofarhijab.com. This is very helpful for Naelofar Hiajb team as some people nowadays hate to go out to shop. So, for these people they can just click their mouse or touch their smart phone to purchase Naelofar Hijab. This convenience situation has proven be a big help to increase sale in Naelofar Hijab.

As a conclusion, Naelofar Hijab has choose to use both physical store and online store. In my opinion, they have make a very good decision as they are now is one of the leading scarf brand in Malaysia. Me personally is very proud of Neelofa as although she is still in a young age, she manage to be one of the most successful entrepreneur in Malaysia. Anybody here is the fan of Neelofa? Never forget to leave you comments. Thank you for your time.