Social Media Marketing

Hey everybody! Don’t you all miss me? I’m so glad today to write my new entry for this blog. Previously, I have wrote about advertising as a marketing strategy to market products. So, today I would like to share another marketing strategy which is very popular in thes modern days. And that is social media marketing. I’m sure everyone is aware of this marketing strategy right?

            There’s no denying that technology has changed the way that global citizens receive, interpret and react to information. With the proliferation of the internet at the turn of the twenty first century, and the rapid evolution of devices that allow quick and easy access to its millions of portals, consumers are finding new ways to interact with companies and with products. Given these new forms of buyer seller interactions, many professionals and individuals alike now believe that the information age, facilitated by evolving technologies, has redefined the role of marketing.

Nowadays, internet users are not just using content, they are creating and sharing with others, allowing for unprecedented transfers of information and knowledge. With the explosion of social media, such as Facebook, Twitter, Tumblr, Instagram and more, consumers can access direct feedback about products – both good and bad – from their connections. Today, a blog or video created by a dissatisfied customer can become viral in a matter of hours. Even more impactful than the action of the post is the reaction it elicits in those it encounters. A viral video can mount an army of criticism and online hate for a product, even a company.

By e-Marketer’s estimate, 35% of people are influenced by brands on social media. The reality of the matter is that unlike the past where marketers hurled messages to consumers, who gullibly accepted their pitches as fact, today, consumers are enlightened and astute to lies, a mile away. Consumers no longer believe in the words of the marketer, instead they believe in the words of their communities. For example, if consumer read about one of her friend is using a new beauty product while scrolling their social media, of couse this situation will encourage that particular customer to try the same product. To add the excitement, her friend is telling about the effectiveness of that beauty product in her social media. Indirectly, this can be a free marketing for the founder of that beauty product.

All in all, I do think that social media marketing is very helpful for them who are doing business. Other than it is very effective as everyone today love to spend their time for social medias, social media marketing also can help the businessmen to save cost as the social media is free for everyone to join.  So, I am highly recommends social media marketing to those who have plan to start your business. Good luck loves! Assalamualaikum.