Television Advertising

Welcome everyone! Nice to meet all of you today. Okay. Before this, I have posts about how businessmen nowadays did their business in different ways compared to those in old days. Then, today I would like to continue our exploration to the business world by discovering how businessmen in this modern era did marketing for their products.

Just to begin our exploration to the ways businessmen today do their marketing, let’s talk in depth about television advertisement. Television advertisement is the most simple and common marketing tools use by most all of the marketers.On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. So, in your point of view is there any wonder then that television advertising? Personally, I think television advertising is the most powerful form of advertising.

Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior.

Furthermore, Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium size businesses as well.

Some of the advantages to advertising your small business on television include the following:

•    TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
•   I reaches viewers when they’re the most attentive.
•    It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
• It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.

In short, I really think that television advertising is still relevant and play an important role in business world. Don’t you all think so? If any of you have anything to share with me and the others immediate express your thought in the comments column okay? I’m so excited to hear your feedback. Till we meet again, good bye!

TV Advertising

Food Truck

Assalamualaikum everyone! How are you? Today I would like to discuss with all of you about food truck. Nowadays, food truck has gain much popularity in the world including in own country, Malaysia. So, let’s us find out some information about this technology n business for details.

A food truck is a large vehicle equipped to cook and sell food. . Furthermore, today restaurant food trucks offer every kind of cuisine imaginable, and while sandwiches are still on the menu, customers can find such items as gourmet cupcakes to sushi.  Food-industry observers claim that the food-truck business is increasing largely in response to the slow-growing economy. People are seeking inexpensive breakfasts and lunches. Also, employees today are often pressed for time, with more work and shorter lunch hours. These factors make the mobile food concept more appealing than ever.

            In conjunction to that, I would say that I highly suggest to all of you who are going to start small business in food industry to try this new way to do business. Actually there are some real advantages for businessmen to do food truck business. The following are some of them

    Less Of A Risk

·         You Can Build Your Brand Before Expanding

·         Overhead Costs

·         It’s A Great Way To Break Into The Industry And Learn

·         You Can Tap Into Many Streams Of Income

·         You See Everything

As a conclusion, food truck business is very helpful to those who want to start a food business but don’t want to take the risk to manage a physical building of a restaurant. Moreover, it is also can be a tool to expand our existence restaurant. In short, I absolutely agree that the existence of food truck industry can be very helpful for businessmen especially for those in food industry. Okay, that’s it for this entry. Till we meet again! Thank you.

Example of Food Truck in Malaysia

Aidijuma Scarf Machine

Assalamualaikum everyone! May Allah blessed us in this beautiful day. Today, I would like to share with you one of the unique technology used by Aidijuma Brand. All of you are aware that Aidijuma is a Malaysian brand for Muslimah attire includes scarf, blouse and long skirts right? In my latest post now, I will introduce to you Aidijuma Scarf Machine. Excited to explore the machine? Let’ go!

The Aidijuma Scarf Machine was launched during an open house event held at The Rizqun International Hotel in Gadong with the theme ‘#AidijumaSweetRaya’. The founder, Datin Norjuma binti Habib Mohamed in a press explained that the Aidijuma Scarf Machine is a travelling truck that sells the Aidijuma scarf collections. The fashion truck can be seen in a number of selected locations in the country offering more than 5,000 pieces of various collections of BawalScarfs by Aidijuma ranging from square scarves, satins, cottons and shawls.

In future, the Scarf Machine will start travelling to several allocated locations in the country as part of promoting their collection and offering their best prices to their customers.The founder believe that by promoting their collections via the Scarf Machine it will enable them to meet their fans directly in certain villages and rural areas who have no or limited access to their physical concept store. So, with the help of technology, their team decided to bring the scarf to them in a very unique way so that it would be easier for them to purchase the collections directly from them.

The first Scarf Machine was launched in Malaysia last March, where the truck travels around Malaysia three times in a week. It has been gaining huge success in terms of selling and recently they just launched the #AidijumaTourFelda campaign. Furthermore, with the success of the first scarf machine, Aidijuma wanted to bring the same idea and concept in Brunei to reach more women out there and not just the fans of BawalScarfs by Aidijuma by providing them opportunity to have access to their collections. According to the founder, the Scarf Machine will travel 12 times a month around the country in future. Not only that, the truck will also travel to neighbouring Sabah and Sarawak in order to increase the buzz around Aidijuma scarves.

Aidijuma Scarf Machine Launch

To all Aidijuma scarf lovers I believe that this is a good news that will make you day. As for me, I think Aidijuma has come out with a very unique and creative way on how to market their collections. I am looking forward for another effective uses of technology by the other brand or Aidijuma it self to expand their business in future. Good job Aidijuma!

Aidijuma Scarf Machine

Vending Machine in Business World

Hello peeps! How are you today? I’m so excited today to write about a very useful technology in business which is vending machine. For sure everyone used to buy snacks, water or many others using vanding machine right? So, vending machine is not an uncommon thing for all of us. In relation to that, I would like to discuss on the impact of using vending machine to the businessmen.

It's an interesting business model if you think about it. Do not trust me? Try to understand this few simple steps in handling your vending machine.

1.    You make an initial capital investment to buy the machine.

2.    You place the machine in a high traffic area.

3.    You service the machine, making sure all the product bins are full and that routine maintenance is up to date.

4.    You provide on call support, usually next day, to fix problems.

5.    You collect money every time someone uses the machine.

Most importantly, you should have priced whatever you're selling at a price point that allows you to generate profit from the machine. Obviously the business model works. Please don’t hesitate to invest some money for this vanding machine in order for you to enjoy the pprofit in future.  While discussing about the use of vending machine, there is one vending machine that have successful to get my attention. It is Fresh Orange Vending Machine. 

Here are the things that you need to consider when you manage a website:

·        Just a random list of things to potentially consider:

·        Are visitors finding what they need?

·        Are visitors getting most, if not all, of their questions answered?

·        What are the loading times of the website pages?

·        Does the landing page persuade visitors to stay and look around?

·        What color should the buttons be in order to increase click through rate (seriously, studies have shown that more online visitors click on orange buttons on average)

·        Should I place Product X on top of Product Y, but below Product Z?

Orange Juice Squeeze Vending Machine

TThis vending machine is just too awesome right? I can’t wait to have the similar vending machine in Malaysia. Hope it come to soon! Let’s pray for it. That’s it for this entry. Take good care of yourselves till we meet again and don’t forget to smile! Assalamualaikum. 

ZALORA

Assalamualaikum peeps! How are your day today? Today, I would like to tell all of you about another successful online store in Malaysia which is ZALORA. In this post, i will reveal about the ZALORA background and how they make use of technology in operating their business.

            ZALORA is Asia’s leading online fashion destination. They are the largest and fastest growing fashion focused e commerce site in South East Asia. Founded in early 2012,they are present in Singapore, Indonesia, Malaysia &Brunei, the Philippines, Thailand, Vietnam and Hong Kong. Offering an extensive collection of over 500 top international and local brands and designers, their customers can shop from thousands of products across men’s and women’s fashion apparel, shoes, accessories, and beauty categories online. They offer a thirty day free returns policy, speedy deliveries within 1-3 working days, free delivery over a certain spend, and multiple payment methods including cash on delivery.

On ZALORA, customers will find big brands such as Nike, American Apparel, New Look, River Island and many more to come. To add the excitement, ZALORA’s website is very user friendly. This is because, their online store is well laid out and easy to use. During your first visit to ZALORA or when searching for a specific model, our customers and clients are guided through the shop step by step to complete their purchase quick and easily.

            Then, once the desired items are in the cart, our customers can choose between the various secure payment options. Payment can be simply made by invoice, direct debit, pre-payment or credit card. After a successful order, our customers are informed about the current status of their order. Each customer receives a tracking number with which they can follow up their order until delivery.

          All in all, ZALORA is another successful label in business world especially for online business. Basically, I hope with my examples on some online stores which available in Malaysia will help you to understand more on how technology has change the way people do their business nowadays. That’s all for now. Till we meet again. 

ZALORA Website

Fashion Valet

Hello! As promised, today I would like to share with everyone one of the most successful online store in Malaysia who are using websites to sell their product. The exclusive online store that I mean is Fashion Valet. I’m sure most of you are familiar with Fashion Valet right? Feeling curious on how technology help them success in business world? Let’s check it out!

 FashionValet was born in Nov 2010 by it co-founder Vivy Sofinas Yusof and her husband, Fadzar Anuar. They were the first multi-label online site in Malaysia at the time and they started their business with only 10 brands. Thanks to this technology era in which people love to shop online, their business has expand rapidly. Now they stock over 400 fashion designers and brands from South East Asia. They started their first flagship retail store in Bangsar Village, KL and are in the midst of setting up in Singapore and Brunei.

Co-founder of Fashion Valet

The idea of build Fashion Valet started when the founders of Fashion Valet studied in western country. Both of them studied in the UK where online consumerism was a part of daily life – you could even buy your groceries with the click of a button!  They enjoyed the convenience of shopping online and it soon took over the way we conventionally shopped. After graduating university and returning to Malaysia, they realised that e-commerce was nonexistent at home back in 2010. After being frustrated at the lack of online shopping options available in Malaysia, they decided to introduce the new way to shop to Malaysian.

Vivy Yusof stated that meeting local brands every day and convincing them of this new idea was easy because they were excited about the new online shopping phenomenon, and with my blog following, we connected the 2 parties (designers and customers) together. This shows us that technology play a vital role to make customers aware of the existence Fashion Valet. In building their business, they do have some challenge as everything was outsourced in the beginning from website design to payment gateway to managing bugs etc.  They also realize the importance of technology; after all, they’re a tech company first. So they have hired a big engineering team in their company to constantly improve shopping experience on the website, building their own system linking warehouse and operations together, building apps, linking online and online channels together.

After all, they are now is one of the outstanding people in business world. This is all thank to the existence of modern technology. Feel motivated join business online after read about the Fashion Valet background? I will boost your motivation in my next post by giving another successful online store in Malaysia. Stay tuned guys!

Fashion Valet Website

Website Replace Physical Store

Hey there! Nice to meet you. Today I would like to tell you the latest way businessmen do their business. In these modern days, some of the retailers more prefer to involve in online store only. Actually, there is no big differences between online store and physical store as both stores are sharing the same goals which to sale products.

Usually, the online entrepreneur will build a website to replace the usually physical store. In relation to this, a website owner needs to do whatever it takes to optimize his or her website, as in a lot of cases, it is the sole gateway to potential customers. The fact that there is no physical person there to answer any questions or guide online visitors, makes is even more imperative to have a website that “flows” naturally to improve experiences and hence increase sale conversions.

Here are the things that you need to consider when you manage a website:

ü  Just a random list of things to potentially consider:

ü  Are visitors finding what they need?

ü  Are visitors getting most, if not all, of their questions answered?

ü  What are the loading times of the website pages?

ü  Does the landing page persuade visitors to stay and look around?

ü  What color should the buttons be in order to increase click through rate (seriously, studies have shown that more online visitors click on orange buttons on average)

ü  Should I place Product X on top of Product Y, but below Product Z?

Arguably, due to the fact that there is a lack of customer service representatives to immediately serve online visitors, improving online visitors’ experiences in e-commerce Stores becomes far more critical than physical stores.

In short, I think before anybody start business online, they need some skills on how to make use of the available modern technologies. If not, these technologies will become useless and can’t be any help in the business world. That’s all for this entry. Have a nice day ahead loves!

BellaAmmara Website- One of top brand in Malaysia